Gold Sponsor at Loyalty World USA 2013

The Marketing Store is a Gold Sponsor for Loyalty World USA’s conference this year from October 28th-29th in Las Vegas.  It is the leading customer engagement and business intelligence event in the United States.  Not only is The Marketing Store a Gold Sponsor of the event, but our very own Mark Deep, SVP/Managing Partner of our CRM & Loyalty practice will be speaking at the conference, as well as hosting a roundtable discussion.  Stay tuned for more details on our session as we get closer to the date!

Learn more about the event here: The Marketing Store at Loyalty World 2013

About Loyalty World USA 2013:

The 3rd annual Loyalty World USA unites leading marketing executives from the world’s most innovative retail brands to discuss the latest customer engagement strategies for securing continuous customer loyalty.

Leaders from across major retail verticals – clothing, electronics, food & beverage, CPGs, grocery and more – attend to uncover the best techniques and technologies to maximize customer insights, engagement and experience.

Bombardier Plane Pull for ALS Canada

The Plane Pull is a fun team challenge to see how fast your team can pull a Bombardier Q400 NextGen aircraft, weighing approximately 37,000 lbs. Each team consists of 10 motivated people who are up for the challenge. Once a team is warmed up, they’ll grab the rope and, after the starter’s whistle blows, each team will try and pull the plane 100 metres in the shortest time. It’s a fun-filled event where teams pull together to help people living with ALS.

The Bombardier Plane Pull for ALS Canada is exactly one month away!  ALS Canada, Bombardier, and The Marketing Store put on this event with the help of all the generous sponsors to raise money for ALS.  

The Marketing Store is the Creative Sponsor for the event, check out the website here: http://www.alsplanepull.ca/ 

Connecting with the Emotional Shopper

Sarah Farrand, our Senior Manager of Strategy & Insights at The Marketing Store, presented research and insights on “Connecting with the Emotional Shopper” at the Canadian Franchise Association’s National Convention in Montreal on April 9th. 

The Marketing Store’s session focused on how consumers’ emotions impact their daily purchase decisions.  Sarah also shared how brands can capitalize on the latest research on consumer buying behaviour.  She stressed how shoppers in today’s world are people with complex emotions that need to be considered.

The session shared findings from The Marketing Store’s Emotional Shopper research, including:

• How to understand the complex emotions of your customers and integrate these findings to drive purchases
• Factors that shape customers’ purchase behaviours in-store
• How customers’ emotions affect their relationships to manufacturers and retailers alike

Show&Smell 2 at SXSW Interactive

Show&Smell 2: Marketing Experiences Beyond Visual

We are the Creative Sponsor for CMA Analytics Conference

The Marketing Store is the Creative Sponsor for the Canadian Marketing Association’s (CMA) Analytics Conference this January 30th.  The team has outdone themselves making a truly fun and impactful creative theme around the event.

Check out more of the creative here: http://bit.ly/UeM673

The Marketing Store and Nissan speaking at NCDM in Orlando - fantastic session!

The Marketing Store Speaking at NCDM Conference

The Marketing Store’s COO, Jane Ravenshaw, and Nissan’s Mitchell Hotta are speaking at the DMA’s NCDM Conference in Orlando on December 5th.  Their session “Part of Every Journey: A Customer Retention Case Study” is a case study of Nissan’s CRM program with a focus on technology and the evolution of the program over the past several years.

Learn more about the session and check out the conference here: http://bit.ly/V93XCo

Kurt Karlenzig Speaks at ANA Midwest Meeting

The Marketing Store’s Kurt Karlenzig, SVP Global Digital Strategy, spoke at the ANA Midwest Digital, Social & Mobile Meeting yesterday in Chicago.  His exciting session “Are Mobile Wallets Key to the Future of Loyalty?” shared key takeaways for marketers as they move toward the future-state of loyalty and innovation enabled through mobile wallet and payment platforms.  He also discussed the evolving mobile payment landscape and the opportunities and challenges marketers face entering this new state of mobile engagement.

Click here for the agenda: http://bit.ly/V86Uh2 

Jane Ravenshaw on Panel at IAMCP Canada Event

The Marketing Store North America’s COO, Jane Ravenshaw, is on the panel for IAMCP Canada’s Executive Roundtable Event this Thursday, November 15th, 2012.  

The panel discussionallows attendees to tap into the expertise of “C level” executives to learn best practices for solving common challenges facing Microsoft Channel Partners.  The event is also a great opportunity for small to mid-sized business to learn how to help drive revenue and efficiencies and to enjoy a dynamic morning of Partner to Partner networking.

Learn more about the event here: vsb.li/8BZv6h 

About IAMCP Canada

IAMCP Canada (International Association of Microsoft Channel Partners) is committed to providing a forum for Microsoft Channel Partner executives to network with peers, share ideas and experiences, and learn about important industry trends.

We are a Canada Passion Capitalist award finalist

The Marketing Store’s Toronto office has been selected as a finalist for the Canada’s Passion Capitalists Employer Recognition Program.  We’re honoured!

What is Canada’s Passion Capitalists?

In 2011, during the process of writing Passion Capital, Paul Alofs gave a small group of business leaders a preliminary copy of the manuscript and asked for feedback. David Shaw, the Founder & CEO of Knightsbridge Human Capital Solutions was one of them. The concept of Passion Capital and the ideas contained in the book resonated with David. Many of the principles outlined in the book, such as the importance of establishing a values-based culture and selecting and developing people aligned to that culture, are principles that Knightsbridge was not only founded on, but also helps clients achieve. Knightsbridge offered to champion the development of a national awards program to search for and recognize Canada’s Passion Capitalists. To help bring the program to life, they partnered with Torys, Global Governance Advisors, as well as Business News Network (BNN) and The National Post, launching the program in May 2012.

To Learn more about Canada’s Passion Capitalists, click here: http://www.canadaspassioncapitalists.com/