December 2011
1 post
NYTimes: The Marketing Store, Southern Comfort...
For those of you who missed Monday’s edition of the New York Times, in his coverage of Southern Comfort’s Fiery Pepper campaign, Stuart Elliot brings The Marketing Store’s vision of Southern Comfort Fiery Pepper to press!
Check out the article here.
October 2011
1 post
PROMO Magazine: The Marketing Store MONOPOLY...
The Marketing Store and McDonald’s were just featured in Promo Magazine to celebrate the 19th launch of the MONOPOLY at MCDonald’s game. Here is a link to the article discussing the most famous of sales promotions: http://bit.ly/qCsoqB
If you’d like to help us spread the word, here’s a great sample tweet:
RT @Promo_mag: McDonald’s is at it again for the 19th year...
September 2011
1 post
The Marketing Store wins Merit Award from HOW...
The Marketing Store and Southern Comfort have just been honored by a HOW Design Award for Merit in the 2011 Promotion Design awards for The Marketing Store’s in-store/shopper marketing work for the Southern Comfort brand.
The Southern Comfort Lime launch featured a Gator Head display, you can view it in the current HOW Design issue (cover below).
The HOW Design award is a very...
July 2011
1 post
8 tags
POPAI Sustainability Panel-8 key takeaways
Recently, The Marketing Store’s Global Director of Digital, Kurt Karlenzig, was invited to present Best Practices of Social Media Marketing (in relation to in-store strategies and shopper marketing) at the POPAI Masters program in Chicago.
If you are a shopper marketer or in retail, you are probably very familiar with this organization. POPAI is the Global Association for Marketing at Retail....
June 2011
4 posts
2 tags
MediaPost: Southern Comfort Launches Social Media...
Check out the new Southern Comfort Social Media Hub—a place where all-things Southern Comfort and social reside. As the lead promotional agency for Southern Comfort, The Marketing Store created the “Best Get After It” theme, the 101 days of summer game and sweepstakes, and “SoCo Summer Social,” a Facebook app that provides high value Southern Comfort coupons weekly.
Check out all the details...
8 tags
Cannes Lions-The Marketing Store Sydney's...
The Marketing Store Worldwide is proud to announce that our work in Sydney for Diageo’s Bundaberg Rum has been shortlisted in the 2011 Cannes Lions Awards.
See An Example of the Work Here
5 tags
The Marketing Store Chicago Unveils Southern... →
Last week we rolled out an exciting new instant win game and sweepstakes for our client, Southern Comfort. This promotion offers consumers (of legal drinking age and residing in applicable states) the chance to instantly win a-prize-a-day each day that they enter for the 101 days of summer. Each attempt also automatically enters him or her into the grand-prize sweepstakes drawing, a trip for two...
4 tags
The Marketing Store makes the PROMO 100 →
PROMO magazine announced its annual ranking of the top promotion agencies in 2011 today and…
The Marketing Store made the PROMO Top 100 Power Ranking this year–and came in at #32!
We are very pleased to be included once again. Here’s the full list»
Posted by Nolan Bauwens.
May 2011
1 post
3 tags
5 key takeaways from this year's Sweets and Snacks...
The Sweets and Snacks Expo is the largest confectionery, cookie and snack show in the Americas, and showcases products from over 500 companies, small and large. It’s also the best place to discover the latest trends in the snack world.
As a promotion agency and a premium toy producer, The Marketing Store is well-versed in big brand food and CPG promotions—and attend this...
April 2011
1 post
The Marketing Store hosts the OE-A (Organic and...
Last week, The Marketing Store hosted the 12th Organic Electronics Association’s working group meeting at its global headquarters just west of Chicago.
The OE-A, or Organic and Printed Electronics Association, is dedicated to the advancement of innovative printable electronics technologies. OE-A members include major electronic product companies, research facilities, universities, ...
March 2011
2 posts
3 tags
SXSW Interactive 2011: With Much Anticipation.
If you’re not familiar with it, South By Southwest (SXSW) is a multi-week conference held in Austin, TX covering the Film, Music, and Digital industries. SXSW Interactive (March 11-15) is where Twitter was first announced three years ago, and where Foursquare and Gowalla defined location-based marketing.
We elect to attend SXSW because it helps us better serve our clients, arming us with...
1 tag
Game of Creativity: 7 Notable Points
Recently, The Marketing Store’s digital team attended the Engage! Expo in New York. The kick-off keynote was given by Brian Reynolds, chief game designer at Zynga, and his presentation was titled, Designing Games for Maximum Appeal: How Zynga Engages 60 Million Players a Day. For those of you unfamiliar with his company, Zynga is the developer of Farmville, Mafia Wars, FrontierVille,...
February 2011
1 post
January 2011
11 posts
175 Photos of Day Taken at Night →
Photographer, I am not. But I thought these were an interesting take on “night” photography.
Josh and Kyle - Route 66 Road Trip Extravaganza! →
Take a brief look at the adventures of TMS Chicago’s very own Josh and Kyle as they journey down Route 66. Brought to you by TMS’s Expose Yourself.
Chicago's Carly Singraber is Making her Mark at... →
Why Coupons are Worth 1/100th of 1 cent →
According to the Association of Coupon Professions, only three states require this declaration of redemption value: Indiana, Utah, and Washington. Since many coupons are designed for national distribution, though, the redemption value ends up printed on all of them. As with the old trade stamps, it doesn’t really matter how infinitesimal the stated value is as long as it’s not zero. Thus, you see...
Photoshop for all! →
New to the software? Familiar with the basics, but need a quick crash course? Check out this FREE 12-part tutorial to help you get your Photoshop skills up to snuff.
TBWA Campaign: Zimbabwe's currency is worth less... →
WatchArduino: The open-source interaction hardware power-tool is highlighted from inception to implementation.
We will see alot more of Arduino at events and other places where people are being social. This is a first consumer step in the computing ubiquity that is to come in the next decade.
Facebook vs Twitter Infographic (brought to us by... →
The Who/What/When/Where and How of Facebook and Twitter in 2010.
October 2010
6 posts
June 2010
5 posts
The 25 most epic ads that aren't '1984' →
Some great broadcast pieces here; mostly long-form, but worth a look.
haluska:
I’d personally add Nike’s Write and Future as well as a few others but, well, these will do..
via AdFreak
May 2010
13 posts
WatchInteractive screens come in all shapes and sizes.
WatchPortable video screens. Walk and watch.
WatchOne of the innovative screens on show. McD’s there!
LIVE streaming
http://twitcasting.tv/chrisdeabreu
WatchGreat example of 3D screens using lenticular technology
April 2010
28 posts
TMSW @ IwExpo London
Best job in the World: 8m visits to site, with over 34k video applicants - reaching 3billion people world wide.
Great numbers, but the product they had to sell, was very likable from the offset. Who wouldn’t like to spend 6 months on a beach in OZ and getting paid lots for it…??
Good insights on how to leverage media to do the legwork for you.
