Last week, The Marketing Store hosted the 12th Organic Electronics Association’s working group meeting at its global headquarters just west of Chicago. 

The OE-A, or Organic and Printed Electronics Association, is dedicated to the advancement of innovative printable electronics technologies. OE-A members include major electronic product companies, research facilities, universities, printers and chemical/material/machinery developers and suppliers.  

What are printable electronics?  

Through advancements in technologies such as “electronic-ink,” electronics are getting thinner and smaller—and producible via printing. What two years ago, might have been relegated to science fiction, advancements in this field mean: printable electronic circuits, printable memory, even printable batteries.

Organic and printed electronics are based on the combination of new materials and cost-effective, large-area production processes that open up new fields of application. Thin, light-weight, flexible and environmentally friendly – that’s what organic electronics are all about. 

What’s the connection for a promotion agency?

As a marketing services agency, The Marketing Store is always keen to learn about these leading edge technologies and the impact such advancements can have in the world of promotional marketing, digital marketing, and betterment of our everyday lives. 

You can learn more about the OE-A here:www.vdma.org/oe-a 

And, here’s a fascinating case study on a recent project that was accomplished by several OE-A members for Canvas magazine (image above) that involved teams of students at Cal Poly and some truly amazing innovations using printed displays, circuits, switches and batteries.

Posted by Heather Gately

Heather Gately is the Director of Marketing and Communications for The Marketing Store Worldwide and can be reached at heather.gately@tmsw.com. You can follow The Marketing Store at Twitter at: @marketingstore