Entries tagged ‹ promotion ›
Cannes Lions-The Marketing Store Sydney’s Bundaberg Rum work makes short list at Cannes
posted 11 months ago
The Marketing Store Worldwide is proud to announce that our work in Sydney for Diageo’s Bundaberg Rum has been shortlisted in the 2011 Cannes Lions Awards.
Last week we rolled out an exciting new instant win game and sweepstakes for our client, Southern Comfort. This promotion offers consumers (of legal drinking age and residing in applicable states) the chance to instantly win a-prize-a-day each day that they enter for the 101 days of summer. Each attempt also automatically enters him or her into the grand-prize sweepstakes drawing, a trip for two to New Orleans, encouraging on-going engagement throughout the summer.
The promotion features social media integration, giving players the ability to enter and quickly pass along the opportunity to their friends through Facebook and Twitter under the “Share” button.
This promotion is supported at point-of-sale with branded materials featuring QR codes that direct customers to the promotional site (which can be accessed via the link below), where they may register and enter to win in moments. This instant online/offline integration grants shoppers immediate brand engagement at retail from their mobile device. If you’re over the age of 21, be sure to try your luck below.
www.southerncomfort.com/bestgetafterit
(Please enjoy this link responsibly)
Posted by Nolan Bauwens.
NO PURCHASE NECESSARY. See ‘Official Rules’ for details.
- 3 notes | Comments
- Southern Comfort •
- Promotion •
- Instant Win •
- Sweepstakes •
- QR Code •
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PROMO magazine announced its annual ranking of the top promotion agencies in 2011 today and…
The Marketing Store made the PROMO Top 100 Power Ranking this year–and came in at #32!
We are very pleased to be included once again. Here’s the full list»
Posted by Nolan Bauwens.
